Earlier this year, Meesho, an e-commerce marketplace, launched its #trendz campaign, focusing sharply on the ever-evolving tastes of Generation Z. The campaign introduced a hand-picked assortment that epitomizes the latest fashion trends, all offered at competitive prices. Building on this initiative, Meesho recently concluded its highly successful Meesho #trendz contest, which ran from February 1 to May 30, 2024. This contest was designed to empower fashion enthusiasts of all backgrounds, providing a stage for both aspiring and established content creators to showcase their creativity and social media prowess, regardless of their follower count or influence.
The primary goal of the contest was to spotlight the newest additions from Meesho's curated #trendz collection while giving emerging talents a platform to shine. This commitment to inclusivity resonated widely, solidifying Meesho's reputation as the go-to destination for trendy e-commerce fashion. The contest drew an overwhelming response, attracting nearly 35,000 entries and reaching an extensive audience of over 455 million individuals.
Judging this vibrant showcase of creativity was renowned fashion influencer Nancy Tyagi, celebrated for her popular 'Outfit from Scratch' series on Instagram.
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