"India's team receives overwhelming support from brands, with some even expanding their offerings to show appreciation for the biggest blockbuster."

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"The excitement from Team India's victory at the T20 World Cup 2024 is still running high, and brands have been quick to join the celebration.


Capitalizing on the cricket craze in India, especially following the recent T20 World Cup 2024, mayonnaise brand Hellmann's introduced a limited edition menu called 'Mood Burgers' in June. This menu featured burgers like the 'Eyes on the Prize Burger,' the 'Get Charged Up Burger' for the thrilling matches, and the 'Drop the Jitter Burger' for the nerve-racking games. Following Team India's triumph in the tournament, Hellmann's added a new item to the lineup: the 'Hell of a Win' burger."